Last updated: August 29, 2026

NovHerb Natural Health Store is operated by 深圳奥格思贸易有限公司, a company registered in Mainland China. Registered address: 深圳市龙华区大浪街道新石社区华宁路44号华宁路44-14号.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit NovHerb, create an account, place an order or contact customer support.

1. Information We Collect

We collect information needed to operate the store, process orders and respond to customers. This may include:

  • name, email address and telephone number;
  • billing and shipping addresses;
  • order, product, currency and transaction-status information;
  • account login information if you create an account;
  • customer-service and AI-support messages;
  • fraud-prevention, device, browser and security information; and
  • website usage information such as pages visited and cookie identifiers.

We do not intentionally collect medical records or sensitive health information. Do not submit card details, passwords, identity documents or medical information through order notes, product questions, email or AI chat.

2. How We Use Information

We use personal information to process and manage orders; confirm payment and order status; arrange shipping and delivery; provide customer support; manage accounts; operate the shopping cart and checkout; prevent fraud and abuse; improve site performance; and meet legal, tax, accounting and record-keeping obligations.

Depending on the activity and applicable law, processing may be necessary to perform a contract, comply with a legal obligation, protect legitimate business and security interests, or act with consent where consent is required.

We do not sell customer personal information.

3. WooCommerce Orders and Accounts

NovHerb uses WooCommerce to operate the store. When you place an order, WooCommerce stores information required to process and manage the order, including billing and shipping details, purchased products, selected currency and order status.

If you create an account, account information may be used to help you view orders, manage addresses and access account-related features.

4. Payments

Payment providers process information needed to authorise, authenticate, prevent fraud, settle and refund transactions. Depending on the method selected, a provider may process billing details, device and browser information, payment tokens, transaction currency and payment-status information.

NovHerb does not directly store full payment-card numbers. Payment providers process payment information according to their own privacy and security practices.

5. Shipping and Delivery

To deliver orders, we may share necessary information with carriers, logistics providers, customs services or fulfilment partners. This may include the recipient name, shipping address, telephone number and order-related delivery details.

6. Customer Support and AI Chat

When you contact NovHerb, we may collect your name, email address, order number and message details so we can respond. Messages sent through the NovHerb AI Support feature may be stored for customer support, quality, safety and service improvement, and may be processed by systems used to generate an automated response.

AI responses may contain mistakes and are not medical advice. Use the human-support contact for account, order or privacy matters.

7. Cookies and Similar Technologies

NovHerb may use cookies and similar technologies for essential site functions, cart behaviour, account login, checkout, preferences, analytics, fraud prevention and security. You can adjust browser or available cookie settings, but some site features may not work correctly if essential cookies are blocked.

8. Analytics and Site Improvement

NovHerb may use analytics services to understand how visitors use the site, improve navigation and performance, and identify technical issues. Where required by law, non-essential analytics are used only after the applicable consent choice.

9. How We Share Information

We share information only when needed to operate the store or meet business and legal obligations. Recipients may include payment processors, shipping and fulfilment providers, hosting and technical-service providers, email and customer-support tools, analytics providers, fraud-prevention services, and legal, tax or compliance advisers.

We may also disclose information when required by law, court order or a valid regulatory request, or when reasonably necessary to protect customers, the store or others from fraud, security threats or unlawful activity.

10. International Processing

NovHerb serves international customers. Website hosting, payment, shipping, support and other providers may process information in countries outside the customer’s country of residence. Where required, we use contractual or other lawful safeguards appropriate to the service and jurisdiction. Contact us for more information about safeguards relevant to your information.

11. Data Retention

We retain information only for as long as reasonably needed for order fulfilment, customer service, fraud prevention, accounting, tax, legal compliance and business records. Retention periods vary by record type and applicable requirements. Account information may be retained while an account remains active unless deletion is requested and legally permitted.

12. Your Privacy Choices

Depending on your location, you may have rights to request access, correction, deletion, restriction, objection, portability or withdrawal of consent. These rights may be subject to legal exceptions and identity verification.

To make a privacy request, email novherb.support@gmail.com. We aim to respond to customer enquiries within 2 business days, although completion of a verified legal request may take longer where permitted by law.

13. Security

We use reasonable technical and organisational measures designed to protect personal information. No online system can be guaranteed completely secure. Customers should protect account credentials and use strong, unique passwords.

14. Children’s Privacy

NovHerb is intended for adult customers. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us so we can review and remove it where appropriate.

15. Product and Health Information

NovHerb sells wellness and personal-care products. Product information is provided for shopping and general informational purposes and is not medical advice. Consult a qualified healthcare professional for medical questions.

16. Changes to This Policy

We may update this Privacy Policy. The current version will be posted on this page with a revised last-updated date.

17. Contact Us

Operator: 深圳奥格思贸易有限公司

Registered address: 深圳市龙华区大浪街道新石社区华宁路44号华宁路44-14号

Email: novherb.support@gmail.com